Privacy Policy

The Allure Group

This Privacy Policy explains how The Allure Group (Pty) Ltd (“we”, “us”, or “our”) collects, uses, stores, and shares personal information in accordance with the Protection of Personal Information Act, 2013 (POPIA).

This policy applies to personal information collected through our websites, digital platforms, ticketing and registration systems, events, marketing activities, social media channels, competitions, surveys, and any other interactions you have with us (collectively, the “Services”).

Please read this Privacy Policy carefully to understand how we handle your personal information.

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1. Who We Are

The Allure Group is a South African-based events, experiential marketing, and communications company delivering premium live events and brand experiences. We work independently and in partnership with local and international collaborators to deliver world-class events.

In delivering our Services, we may work with trusted third-party service providers, including ticketing platforms, venues, marketing partners, technology providers, and payment processors.

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2. How We Collect Personal Information

2.1 Information You Provide Directly

You may provide personal information to us when you:

• Visit or interact with our websites or digital platforms
• Subscribe to newsletters or marketing communications
• Purchase tickets, merchandise, or event experiences
• Register for events, activations, or competitions
• Contact us via email, phone, or social media
• Participate in surveys, promotions, or campaigns
• Attend our events (including ticket scanning, access control, or security measures)

2.2 Information We Collect from Other Sources

We may receive personal information from:

• Ticketing and registration platforms
• Payment processors and e-commerce providers
• Marketing, media, and analytics partners
• Event venues and operational service providers
• Social media platforms where you interact with our content or use our hashtags

This information helps us improve our Services, manage operations, prevent fraud, and provide relevant communications.

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3. Types of Personal Information We Collect

Depending on how you interact with us, we may collect:

• Personal identifiers (name, email address, phone number)
• Transactional information (ticket purchases, payments, refunds)
• Online activity data (website interactions, email engagement, cookies)
• Location information (non-precise, such as city or region)
• Communications (emails, support requests, social media interactions)
• Event-related data (attendance records, access logs, CCTV footage where applicable)
• Preferences and inferred interests (based on interactions and engagement)

We do not intentionally collect sensitive personal information unless required for a specific purpose and with appropriate safeguards.

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4. How We Use Personal Information

We process personal information for lawful purposes, including to:

• Deliver and manage events and services
• Process ticketing, registrations, and payments
• Communicate with you about events, updates, and opportunities
• Provide customer support
• Improve our websites, events, and services
• Conduct marketing and promotional activities (with consent where required)
• Ensure safety, security, and fraud prevention
• Comply with legal and regulatory obligations

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5. Sharing of Personal Information

We may share personal information with trusted third parties only where necessary, including:

• Ticketing and registration providers
• Payment processors
• Event venues and operational partners
• Marketing and communications partners
• Technology, analytics, and hosting providers
• Sponsors or partners associated with a specific event (where relevant and appropriate)

We do not sell personal information. Any sharing is conducted in line with POPIA and subject to confidentiality and data protection obligations.

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6. Marketing Communications

You may receive marketing communications from us if you:

• Subscribe to our mailing lists
• Purchase tickets or attend our events
• Provide consent through our platforms

You may opt out of marketing communications at any time by using the unsubscribe link in our emails or contacting us directly.

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7. Cookies and Digital Tracking

Our websites use cookies and similar technologies to:

• Improve website functionality
• Analyse performance and usage
• Remember preferences
• Support marketing and analytics

You can manage your cookie preferences through your browser settings or our cookie banner.

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8. Data Storage and Security

We take reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, or disclosure.

While we strive to protect personal information, no system can be guaranteed to be completely secure.

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9. Retention of Personal Information

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law.

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10. Your Rights Under POPIA

You have the right to:

• Request access to your personal information
• Request correction or deletion of personal information
• Object to processing for certain purposes
• Withdraw consent where processing is based on consent
• Lodge a complaint with the Information Regulator of South Africa

Requests can be submitted to the contact details below.

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11. Children’s Information

We do not knowingly collect personal information from children under the age of 18 without appropriate consent from a parent or guardian.

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12. Third-Party Websites

Our Services may include links to third-party websites. We are not responsible for the privacy practices of those websites.

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13. Updates to This Policy

We may update this Privacy Policy from time to time. Updates will be published on our website. Continued use of our Services indicates acceptance of the updated policy.

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14. Contact Us

For questions, requests, or concerns regarding this Privacy Policy or your personal information, please contact:

The Allure Group

Email: info@thealluregroup.co.za