Somewhere in this city, right now, a fire is going. Line-caught kingklip searing over open flame at a chef’s table above the Atlantic. A Cape Malay tasting menu unfolding spice by spice in a Bo-Kaap kitchen that has guarded its craft for generations. A bottle from a Constantia estate being decanted to meet a dish plated with the kind of precision that wins the world’s attention. Cape Town does not need to be told it is a great food city. It has been quietly proving it, at the highest level, for as long as anyone can remember.
When the question is asked, where on earth should the best food and lifestyle festival in the world be held, the honest answer is the one this city has been living all along. Here. Some cities have to manufacture a food culture. Cape Town has to manage one. This is a city where the ocean delivers the menu, where the wine country starts where the suburbs end, where a single street can carry the cooking of four continents and call all of it local. The world’s most celebrated food festival series has spent two decades looking for cities worthy of its name. It found one at the bottom of Africa, between a mountain and an ocean, that was already doing the work.
So, when we tell you that Taste of Cape Town arrives at Green Point Cricket Club on 28 and 29 November 2026, understand what we are not saying. We are not announcing the arrival of something from elsewhere. We are returning something to the people it always belonged to. This festival is built in honour of the city that became one of the great culinary capitals on earth, often without anyone watching. Early bird Taste Entry Passes are on sale now from R400 per person at www.tasteofcapetown.com, with VIP experiences and chef masterclass tickets released in phases from June 2026.
BUILT ON CAPE TOWN, BY CAPE TOWN
Taste of Cape Town is produced by The Allure Group, a proudly South African agency. The restaurants on these grounds are this city’s own. The chefs are the ones whose kitchens already define the Cape table, whose names already travel the world. The artisan producers are the makers who have shaped this region’s food and wine with a care that has only recently been called a movement. And the music is the sound of a Cape Town November evening, with the ocean close enough to taste.
This is what Feed Every Sense truly means here. The scent of open fire carried on the wind. The quiet confidence of a room that knows exactly how good it is. The taste of a city’s finest work, finally given the stage it has always deserved.
“Cape Town did not need anyone to teach it how to eat. This city has been a food capital for generations, carried by ordinary people doing extraordinary things with a stove and a bit of fire. Taste of Cape Town is not us bringing something to the city. It is the city bringing itself to a stage built in its honour. This one is ours, and in November we want every Capetonian to feel it.” Says Bonnke Shipalana, Group CEO, The Allure Group
WHAT TO EXPECT
Taste of Cape Town 2026 brings together a curated selection of the city’s finest restaurants, each presenting signature dishes created for the festival. A full chef programme of live-fire demonstrations, Cook School masterclasses, and exclusive sessions will place the Cape’s most celebrated culinary voices on a single stage. Around them, a curated artisan market will showcase the region’s most exciting small food and wine producers, alongside a programmed music experience and a premium VIP offering that sets a new benchmark for hospitality at a live event in this country. The full restaurant, chef, and programme lineup will be announced in stages from July 2026.
Taste of Cape Town 2026 is powered by Independent Media, the festival’s Official Media Partner, carrying the city’s story across print, digital, and broadcast to millions. Together they give a homegrown celebration the reach it deserves.
The fire, the flavour, the music, the people. 28 and 29 November, Green Point Cricket Club. This one is ours. Come and claim it.
Taste of Cape Town is Africa’s most sensory food and lifestyle festival, produced by The Allure Group. The 2026 edition takes place at Green Point Cricket Club on 28 and 29 November, presenting a curated world of food, music, culinary arts, craft, and open-air experience across two days and five sensory zones, set against the Atlantic seaboard, where the ocean air becomes part of the experience itself. The festival’s defining line: Feed Every Sense.
About The Allure Group (TAG)
The Allure Group is a Level 1 B-BBEE full-service communications, events, public relations, and design agency with eighteen years of operation in South Africa. TAG’s integrated disciplines span Communications, Events, Public Relations, Design, and Digital, operating under the philosophy of Flawless Execution. The Allure Group is the official producer of Taste of Cape Town 2026.
Media enquiries
For interviews, accreditation, and media enquiries, email info@thealluregroup.co.za.
