Taste of Cape Town is South Africa’s most immersive food and lifestyle festival, two days at Green Point Cricket Club where the country’s finest restaurants, boldest chefs, and most exciting producers come together to create something that goes far beyond a food event. Every plate, every pour, every moment is designed to feed all five senses. This is where brands don’t just show up. They come alive.
The opportunity
Over 12,000 passionate, food-obsessed, high-income South Africans will walk through the gates of Taste of Cape Town on 28–29 November 2026. They are not passive attendees. They are active discoverers, people who seek out new flavours, follow chefs by name, share every remarkable meal, and make purchase decisions based on experience. They are LSM 8–10. They are exactly who you want to reach.
And at Taste of Cape Town, you reach them at the moment they are most open to
everything.
Why Taste of Cape Town?
A world-class franchise, rooted in Cape Town. Taste of Cape Town is part of the global Taste Festivals family, the same brand that fills Regent’s Park with 55,000 Londoners every June and draws 25,000 food lovers to Dubai each February. The credibility is global. The audience is ours.
An audience that is genuinely engaged. Our visitors don’t browse. They buy, they taste, they share, and they come back. They are financially comfortable, socially active, and deeply invested in Cape Town’s food and lifestyle culture. A brand moment at Taste of Cape Town doesn’t end when the festival closes, it lives on in the content they create, the conversations they have, and the products they seek out afterwards.
Full-spectrum marketing reach. Every partner benefits from inclusion in our pre-event marketing campaign, across our website, weekly email newsletters reaching a growing subscriber base, organic social content, paid digital campaign, OOH placements across Cape Town, PR and media coverage, editorial reach through our Official Media Partner Independent Media (publisher of the Cape Argus, Cape Times, The Star, House & Garden, Conde Nast and the IOL platform) and broadcast reach through our Official Broadcast Partner the SABC Group, spanning five television channels, 19 radio stations, and the SABC+ streaming platform. Your brand is in market long before the festival opens, and the conversation continues long after it closes.
A sensory platform, not a standard sponsorship. Feed Every Sense is more than our tagline. It is the brief every brand activation at Taste of Cape Town must answer.
What does your brand taste like? Sound like? Feel like? Look like in the hands of someone who genuinely loves food? We work with our partners to design activations that are immersive, memorable, and worthy of this stage.
Partnership opportunities
Whether you are an artisan producer introducing your product to a new audience, an established South African brand deepening your connection with a premium consumer, or a global brand entering the South African lifestyle market, there is a place for you at Taste of Cape Town.
Title Sponsor — One brand. Full naming association. The deepest possible integration across every element of the festival, on-site and on-air.
Category Sponsor — Exclusive ownership of your category. On-site activation, campaign inclusion, and the confidence that no competitor will share your space.
Artisan Producer — A curated market of South Africa’s most exciting small food and beverage producers. If you make something extraordinary, this is where extraordinary people find you.
Restaurant Partner — Cape Town’s finest, presenting their best. If you are a restaurant that belongs at this table, we want to hear from you.
Let’s talk
Taste of Cape Town is a first-of-its-kind event for South Africa and the brands that come in at the beginning will own the association for years to come. The best brand partnerships are not transactions. They are relationships. We build ours to last.
To explore brand activation and sponsorship opportunities, contact The Allure Group (TAG): info@thealluregroup.co.za
